How Content Marketing and Social Media Work Together While content marketing and social media might appear to be two different things, they actually work together. Brands can increase the impact of a huge piece of content, such as a white paper or blog post by sharing small pieces of content on their social media channels. A plan helps you concentrate and maximize your efforts to make the most of every piece of content. It will also help you avoid vanity metrics and determine what matters to your business, such as the brand's recognition or website traffic. 1. Identify Your Audience Social marketing via media is a fantastic method to connect with potential customers and build relationships. Before you can create the most relevant content for your audience you must first know the people they are. This will enable you to create a strategy more likely to reach your goals and boost your bottom line. The best way to begin is to monitor who follows your business on social media and also who interacts with your posts. What are their interests? What kind of information do they hunt for and what is their reason? This information can help you target similar people on other social media platforms. You can also gain insight into your audience by studying the content of the companies in your industry. What kind of posts are they making and sharing? What kind of content is most effective for them? This will give you an information on how you can create your own content. In addition, you could reach out directly to your followers on social media to see what they would like to hear from you. ModCloth, for example often asks its customers to send in pictures of them wearing their products. The company then posts these photos on its social media pages. This makes the brand feel closer to its customers and can boost engagement. Once you've identified your audience and developed a strategy then you can begin creating and sharing content. Make sure you monitor your metrics, but only those that are tied to your KPIs and SMART goals (which you established in step #1). Be aware that not all of your content will work flawlessly immediately, but you will eventually see outcomes if you're consistent and adhere to your plan. 2. Create a Strategy To see growth from social media, you need an action plan. The posting of random content without goal or strategy isn't going to help you acquire new followers or convince people to visit your site or turn into a client or customer. Instead, you should create a written content strategy that you and your team can follow. This will allow you to set SMART goals and develop and share regular content. Start by creating your social media marketing strategy with your buyer personas (or fictional representations) of your ideal customers. Then, think about the types of content they prefer and the formats which resonate best with each platform. For example, Instagram and TikTok are great platforms for visual content like videos or photos however, Twitter is better suited to content that is text-based and includes links. Think about how you can utilize each platform in a unique manner to present your brand. Instagram is an excellent platform for fashion brands who want to showcase their unique products and designs. Stumptown Coffee Roasters also uses their Facebook page to highlight events and locations throughout the country. Include call-to-actions within your posts to encourage readers' interaction. For instance, if you have an announcement or a giveaway, ask your followers to leave comments, tag their friends, or share the post with their friends. Don't forget that social media is a great platform to display customer testimonials and reviews. These can be very effective in increasing the trust of your customers, particularly if they come from social media users who recommend or use your product or service. 3. Create Content To effectively promote your business on social media, you must create content that reaches the people you want to reach. This can be accomplished through a number of methods including videos, blogging as well as podcasts, infographics, and podcasts. Additionally, it's important to consider the type of content your target audience wants to share and view. Research has shown that information and promotional content have lower ratings on social media than personal and plainly fun content. Once you've figured out your audience and your goals in marketing, it's time to plan the type of content that you'd like to create. You should try to combine informative, entertaining or educational posts with promotional posts. This will increase the chance of your audience becoming a client by increasing their engagement with your company. Interviewing thought leaders is a common method to produce content. This is a great way to gain insight into the latest trends and strategies within your niche. You can also promote your business through posting the article on individuals' social networks. Other popular types of content include tips, tricks, and hacks and industry news updates and other interesting information that will be of interest to your followers. It is also advisable to incorporate images into your posts, as this has been shown to be more effective in grabbing attention and boosting engagement on social media. It is crucial to keep track of the performance of your content and make any necessary changes. If a particular style of content is not performing well you might need to change its subject or angle. 4. Share Your Content If you've created a strategy and crafted appealing content, it's crucial to share it on social media. This is a great way to increase your reach and gain new customers. Keep your updates brief, and make sure to use catchy headlines. Also, don't forget to vary the type of content you publish such as videos, images text, links and text are all good options. It's also a good idea to try to get people interested in your content by posting it on different platforms at different times during the day. This will help ensure that you're reaching the largest amount of people you can. You might also think about engaging with influencers, or even running a contest. This could be an effective way to increase traffic and generate buzz for your brand. Once your audience starts to trust your credibility as an information source, they are more likely to read your content and eventually become customers. This is why it's crucial to focus on quality rather than quantity when you're marketing your content. It is important to remember that if you're using a pillar strategy for content marketing, it's recommended to share links to your long-form content on social media. This will give your audience an idea of what's coming and will encourage them to click through and read the full article or blog. It's not always easy to determine why a specific piece of content is shared more than others. However, it's worth looking into the psychology of sharing to find out what might be driving people to share certain types of content. This will help you formulate a a better strategy for marketing content in the future. 5. Track Your Results Once you've created and shared your content, it is important to monitor your outcomes. You'll be able see if your plan has been successful or if you need to tweak it. It is possible that certain platforms or content types are more effective than others, or certain kinds of content are more popular than others. You can monitor your social media's reach and performance with tools like Mention or Hootsuite. You should also keep in mind that just because you're sharing your content on multiple platforms, it doesn't necessarily mean that it is performing well. It is essential to adapt each platform's content to its intended audience and the best practices. You can avoid irritating your audience by not overdoing it. When analyzing results, make sure to include all metrics that are important for you and your staff. Select metrics that are in line with your goals and KPIs SMART and make sure to distinguish them from the various social media platforms you're using. With the proper strategy and tactics, you can successfully combine content marketing and social media to boost brand awareness, drive website traffic, increase leads, increase sales, establish authority and more. Read this guide from DemandJump for more information on how you can implement a successful strategy in content marketing. It offers tips, case studies, and more from companies just like you that beat the algorithms and have won in content marketing. Sign up today to get your copy!
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